SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Promotional activities in social media, aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
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